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Sunday 30 October 2011

Butterkist Spooky Popcorn

While on the look out for more Halloween sweets, I spotted these in Sainsburys:


Great! Spooky Popcorn! How nice to see Butterkist get in the spirit of Halloween!

Will be be green coloured?' I wondered. 'Will it taste like pumpkin?'

But then I checked on the back:
It's EXACTLY the same as normal toffee popcorn. It's not green or orange (the two colours of Halloween). It's not skeleton flavoured. This is about as Halloween as Craig from the biscuit factory singing Adele on X-Factor in a duffel coat last night. Just because you put something in a duffel coat (FOR 'DUFFEL COAT' READ HALLOWEEN THEMED PACKAGING) doesn't make it(FOR 'IT' READ BUTTERKIST TOFFEE POPCORN) spooky.

It's akin to when Coca-Cola try to claim they invented santa claus and bang on about Christmas for three months before then deciding it's a refreshing summer drink - but I've never seen any mince pie flavoured cola. They can't be bothered to go the extra mile, but they're happy to gobble up the extra sales.

I didn't buy the Butterkist 'Spooky' Popcorn, but I am guessing it tasted 100% the same as Butterkist 'Non-Spooky' Popcorn. In fact, that is how i would like to see all Butterkist Popcorn labelled from now on. I insist on knowing EXACTLY how spooky it is. Or rather how spooky the packaging is, as the actual product will always be the exact same level of spookiness, and that spookiness level is ZERO.

So if putting the word 'spooky' in front of your product automatically makes it sell 10% more at Halloween, then I've got some great ideas for next year:




In other Halloween news, Waitrose have got these massive genetically modified 'Sumo Pumpkins', a snip at £25.


That's more like it! (They also have little tiny ones called 'Munckins') Happy Halloween!

2 comments:

  1. Lol. Heinz also have 'Hallowbeanz' out which are just regular Beans but at least they made the effort incorporating the halloween theme into the name rather than prefixing with just 'Spooky'.

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  2. I hate it when companies do that...and the product is just identical! Nothing even remotely spooky about it!

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