Anyway, there's only one thing tastier than a Wispa, right? YES - 9% of a Wispa.
GROUND BREAKING |
And a "Bitsa Wispa" is 2.1cm by 1.4cm:
No more trying to eat that unmanageable 12.2cm monolith, now you can enjoy the great air-added taste of Wispa, ONLY SMALLER.
I ain't no professor, but everyone knows 9% of something is 145% tastier than the whole.
THAT'S SIMPLE MATH.
It just took some genius at Cadbury's to apply the equation to chocolate. I'd like to see all chocolate companies just chop up an existing product into 9% size chunks, give it an hilarious name and re-sell it to the public at inflated prices. That's my dream.
Amazingly, Cadbury have actually run a competition (you can read about it here) to be the FIRST PERSON TO EVER EAT A BITSA WISPA.
NEWSFLASH CADBURYS - I ate a 'bitsa wispa' 17 years ago when I just took a bite out of an existing Wispa.
Cancel the competition.
Anyway, it stands to reason, the SMALLER bits you chop your product into, the NICER it will taste. No new ideas, no new ingredients - all you need is a catchy name. With that in mind, here's some free ideas for confectionery giants:
Tiny Twix - a perfectly replicated Twix - shrunk to 0.02% of it's size in a handy sized snack pack.
Yorkie Crumbs - just crumbs of a Yorkie bar in a handy sized snack pack.
Aero Air - this is just the chocolately smelling air from the bubbles of an Aero - trapped in a handy sized snack pack.
It seems the recession has forced Cadbury's to invent new ways to rip off their customers:
1) make everything smaller, 2) insert extra air into everything.
Check out their new "Dairy Milk Bubbly" - "Milk chocolate with an aerated milk chocolate filling"
Ooh a bubble. Bubbles are so delicious, tasting of NOTHNG as they do.
Listen, Cadbury: STOP ADDING AIR TO THINGS.
NEWSFLASH: Air is free. I don't need to be charged extra for air. Air doesn't make things taste better. (It does make things look bigger though, doesn't it Cadburys?)
Imagine going to the shops for a potato and having Sainsburys charge you an extra 20p to buy one of their new aerated potatoes with added holes. Or a sausage with a big gap in it. What about a new book - with page 147 left completely blank?
And yet Aeros, Wispas, Bubblies and the rest are held up like ground breaking scientific breakthroughs from the future, revolutionising the humble cocoa bean. Listen, the coca bean was around 2000 years before some *$%* came along and started "aerating" it. So just leave it alone.
(And don't even get me started on Curly Wurlys.)
Bitsa Wispa, approx £1
Gobble Monkey says: 0 of out 7
Cadbury's Bubbly, approx £1.90
Gobble Monkey says: 1 out of 7 (Milk). 2 out of 7 (White)
What about a Polo mint? It has air in the middle.
ReplyDeleteYou know you can already by 'shrunk' Twix? http://www.gobblemonkey.com/2012/02/bitsa-wispa.html They are a bit bigger than 0.02% though!
ReplyDeleteYeah, in the States we have "fun-size" candies, and Twix is one of them. http://www.mastgeneralstore.com/prodimages/128-DEFAULT-m.jpg
ReplyDeleteWell said sir. I'm fed up of chocolate companies making "share bags" of "bits" of an existing product. Didn't they JUST do it with Twirls?? I'm expecting these products will taste identical, since they both consist of small bites of chocolate + added air.
ReplyDeleteAlso I have trypophobia and the Bubbles bar makes me feel sick. (Google it)
Deletesame here i have trypophobia and whenever the new marvell ad comes up on tv i stare at it whole irrespctive whether i want to or not. :( i am a very reasonable person who would watch all kinds of movies and gore with fun! but this thing makes me completely frightened and a bump or a deep breath shock thingy within me. know it has prevailed in me since i was a kid! but now i know what it means since a few weeks ago. omg that lotus pod photoshoped face!!! well, you couldn't find it anymore they apprently removed it from the whole internet! but yeah ,i would never be able to eat it again! :(
DeleteGreat post - made me giggle :D
ReplyDeleteDoes no one else think the dairy milk bubble looks like sheep poo....
Ahh yes the wonderful air..added to more and more chocolate nowadays! Seems ridiculous..lets add some air and chop it up into smaller pieces!
ReplyDeleteWhat's wrong with Curly Wurly?
ReplyDeleteIT'S FULL OF HOLES
ReplyDeleteCandy floss is probably the ultimate full of air product, but would you rather have it without? You could say the same about bread too - would you prefer unrisen bread. Chocolate is not just about flavour but also texture - take flakes for example.
ReplyDeleteI get what you mean, but seeing as I just won a bag of Bitsa Wispa AND a voucher for a Diary mik bubbly I'm not complaining (even if its only worth a pound).
ehh, i agree with you that it's just a money making exercise, but there is some science behind aerated chocolate giving you a different taste/texture sensation. it melts faster for one. but that's no reason to charge more for less of it!
ReplyDelete